# Countdown timer

The **Countdown Timer** block creates urgency by visually displaying a ticking timer counting down to a specified date and time. Ideal for limited-time offers, product launches, or flash sales, this block includes customizable messages, styling, and behavior for when the timer ends.

<figure><img src="/files/qsBSASxqIhkIplzttYBk" alt="GIF depicting the Countdown Timer block of the product pages section"><figcaption></figcaption></figure>

<table><thead><tr><th width="239.24737548828125">Settings</th><th width="111.45660400390625" align="center">Type</th><th>Description</th></tr></thead><tbody><tr><td>End date</td><td align="center"><code>text</code></td><td>Sets the expiration date using format <code>YYYY-MM-DD</code>. Timer uses the store’s primary timezone.</td></tr><tr><td>End time</td><td align="center"><code>text</code></td><td>Specifies the time the countdown ends. Use <code>HH:MM</code> format in 12-hour time. </td></tr><tr><td>AM/PM</td><td align="center"><code>radio</code></td><td>Determines whether the end time is in the morning <code>AM</code> or evening <code>PM</code>. </td></tr><tr><td>End of timer message</td><td align="center"><code>richtext</code></td><td>Text shown after the timer ends. Supports HTML.</td></tr><tr><td>Hide block after end of timer</td><td align="center"><code>checkbox</code></td><td>When enabled, the timer block will be hidden once the countdown ends.</td></tr><tr><td>Digits size</td><td align="center"><code>select</code></td><td>Controls the font size of the countdown numbers: <code>Mini</code>, <code>Extra small</code>, <code>Small</code>, <code>Medium</code>, <code>Large</code>, or <code>Extra large</code>. </td></tr><tr><td>Date size</td><td align="center"><code>select</code></td><td>Sets the font size for any paragraph text. Applies only to text fields using paragraph tags: <code>Extra small</code>, <code>Small</code>, <code>Medium</code>, <code>Large</code>, or <code>Extra large</code>. </td></tr><tr><td>Text</td><td align="center"><code>richtext</code></td><td>Optional text shown with the timer. Supports rich formatting. </td></tr><tr><td>Heading size</td><td align="center"><code>select</code></td><td>Controls the size of heading-style text in the block: <code>Mini</code>, <code>Extra small</code>, <code>Small</code>, <code>Medium</code>, <code>Large</code>, or <code>Extra large</code>. </td></tr><tr><td><strong>Colors</strong></td><td align="center"></td><td></td></tr><tr><td>Background</td><td align="center"><code>color</code></td><td>Sets a custom background color. Use 'transparent' to revert to the theme’s color scheme.</td></tr><tr><td>Text</td><td align="center"><code>color</code></td><td>Sets the color of all text content in the block.</td></tr><tr><td><strong>Layout</strong></td><td align="center"></td><td></td></tr><tr><td>Text alignment</td><td align="center"><code>select</code></td><td>Aligns the timer and text content <code>Left</code> or <code>Centered</code>.</td></tr><tr><td><strong>Padding</strong></td><td align="center"></td><td></td></tr><tr><td>Bottom</td><td align="center"><code>range</code></td><td>Adds spacing below the block.</td></tr></tbody></table>

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## Notes

* The timer countdown ends based on the specified date, time, and AM/PM setting in your **store's timezone**.
* Customize both the visual presentation (fonts, sizes, alignment, colors) and behavioral response after expiration.
* Ideal for creating urgency and increasing conversions during time-sensitive campaigns.


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