# Countdown timer The Countdown timer block lets you create urgency and drive conversions by displaying a live timer that counts down to a specific date and time. Perfect for limited-time offers, flash sales, or special events.

In the Theme editor, navigate to Announcement bar -> Add block -> Countdown timer. This adds a live countdown timer message to your announcement area.

Settings	Type	Description
End date	`text`	Date in format `YYYY-MM-DD`. Based on store's primary time zone. (Check in Admin -> Settings -> General -> Timezone)
End time	`text`	Time in `HH:MM` format (12-hour).
AM/PM	`radio`	Time of day for countdown expiration.
End of timer message	`richtext`	Message shown after countdown ends.
Hide block after end of timer	`checkbox`	Automatically removes the block once expired.
Text	`richtext`	Main promotional message shown alongside the timer.

#### Hide block after end of timer This option will entirely hide the countdown timer block when the flash sale time has reached. {% hint style="info" %} **Note:**\ In the Theme Customizer, the block will appear "dimmed" when the Hide block after the end of the timer option is selected and the sale time has ended. * This only appears in the Theme Customizer and not in your customers. The entire block will be hidden in the announcement bar. Customers will only see other announcement bar messages, or none if this is the only block. {% endhint %} Example of Theme Customizer "dimmed" version to indicate this block is not shown. However, you can still customize the time and details:

**Only appears in Theme Customizer, not to your merchants**

#### End of timer message The End of timer message will replace the countdown clock with your message at the end of the sale:

#### Text Add a message about your flash sale in the text area. This message is displayed on the left side of the main countdown timer:

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