# Target settings

The **Target settings** let you control **where**, **how**, and **to whom** each block is displayed. Use these options to deliver more relevant and context-aware messages across your storefront. You can target specific pages, referral sources, or device types for greater personalization.

* **Target page:** Display the block only on a specific page using the *Limit to specific page* option and its corresponding URL.
* **Target referrer:** Show the block only when visitors arrive from a particular referrer path (for example, an ad campaign or partner site).
* **Target device:** Limit visibility to either **mobile** or **desktop** users for optimized layout and experience.

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