# Loading icon

Broadcast can display a pulsing custom icon or image during page loads. This branding feature is very easy to implement and is ideal for shops with media-rich pages.

> Feature introduced in Broadcast 3.2

View this short video to demonstrate the effect and how to easily setup:

{% embed url="<https://www.loom.com/share/824ac16a07d54dfa8a2cc2164e850b6b>" %}

{% hint style="success" %}
**Tip**: Build an animation sequence by using two custom images during page loads
{% endhint %}