# Product badges

Custom product badges in Broadcast allow you to create any type of badge or sticker for each of your products. 

![Custom Subscribe badge ](https://content.gitbook.com/content/gPVWISoa427RKoZWt1y6/blobs/pPvONvHyPnZtosZiTa7q/Screen%20Shot%202021-08-19%20at%205.30.52%20PM.png)

![Example Black Friday merchandising](https://content.gitbook.com/content/gPVWISoa427RKoZWt1y6/blobs/7UaDYbd6ex0w6LwEnB6R/Screen%20Shot%202021-08-19%20at%205.27.00%20PM.png)

### Badge colors

Use the Broadcast theme settings to modify the background and foreground colors for Sale badges and Custom product badges:

![](https://content.gitbook.com/content/gPVWISoa427RKoZWt1y6/blobs/DCi0SDILX6jW3Ok5cwnm/Screen%20Shot%202021-08-19%20at%205.34.15%20PM.png)

### How to create custom badges

Custom badges are easy to create and all done in your Product setup. You simply add a tag to any of your products with a custom prefix. When Broadcast sees the custom tag, it sticks the badge right onto the product in any grid view like collections, search, recommendations, and more. 

### Creating custom tags

When Broadcast sees a product that has a tag beginning with `_badge_`, it will take the following portion and apply that as the custom badge.

Example: `_badge_Black_Friday`

![Separate multiple words with underscore](https://content.gitbook.com/content/gPVWISoa427RKoZWt1y6/blobs/dw7u8mNXwdy5OcHXnE1y/Screen%20Shot%202021-08-19%20at%206.03.17%20PM.png)

Displayed as:

![](https://content.gitbook.com/content/gPVWISoa427RKoZWt1y6/blobs/bkOFlXxZxB6b8MWOHhax/Screen%20Shot%202021-08-19%20at%206.08.59%20PM.png)

### Additional examples

Tag: `_badge_subscribe`

![](https://content.gitbook.com/content/gPVWISoa427RKoZWt1y6/blobs/KNJSV9GGySjha4Yc9xMt/Screen%20Shot%202021-08-19%20at%206.12.35%20PM.png)

Displayed as:

![Background color adjusted in theme settings](https://content.gitbook.com/content/gPVWISoa427RKoZWt1y6/blobs/UWg8X3rvaUgAw7Thzbtu/Screen%20Shot%202021-08-19%20at%206.13.26%20PM.png)


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